University bound

Article Abstract:

Zeneca Ag Products has turned again to its unique marketing program it used in the 1980s to educate its customers in the 1990s about its new fungicide, Abound. The company, which had success in the 1980s using a high quality correspondence course, has developed a five-course direct marketing campaign for Abound. The course, called Abound University, aims to educate pest control advisors, crop consultants, dealers and distributors in peanut- and grape-growing regions about plant pathology and the fungicide market.

Pesticide and Other Agricultural Chemical Manufacturing, Fungicides

---

Selecting a Web development agency

Article Abstract:

The chances of selecting a Web development agency that best suits the needs of an organization are increased by issuing a Request for Proposal (RFP). An RFP is worth the time and effort regardless of the size of the Web development contract. In responding to an RFP, bidders should be required to provide a list of references to allow organizations to establish the bidders' background. The RFP should also ask the agency to include a project timeline.

Advertising Management-Electronic Media

---

Sustainability serves dairy marketers

Article Abstract:

Monsanto has tacked on the sustainability label to the marketing of its bovine somatotropin Posilac 1. The strategy has worked well for many dairy producers, who would like to see themselves not only as businessmen but also as conservationists. To reinforce the message, for instance, the company's marketing literature said Posilac helps producers produce 10% more milk, which is equivalent to saving 150 million gallons per year of fuel.

Pharmaceutical Preparation Manufacturing, Veterinary Growth Hormones, Monsanto Co.

Similar abstracts:

• Abstracts: Superexogeneity and the dynamic linkages among international equity markets. Stock returns and volatility in emerging financial markets
• Abstracts: Marketing investment products and financial services on the Internet: A U.A.E. perspective. Islamic banking gains momentum, expands market and competes with conventional banking in Arab states
• Abstracts: Change, consolidation, and competition in health care markets. Moral hazard and risk spreading in partnerships
• Abstracts: A new paradigm? Understanding the evolving UK macroeconomics profession. Evaluating the monetary policy committee
• Abstracts: Demographic transition, stagnation, and demoeconomic cycles in a model for the less developed economy. Aggregate demand and aggregate supply in UK regions

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.