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Fight back against negative press

Article Abstract:

The image of vocational education among the general public is strongly influenced by the view created by the media. Ignorance about the goals of vocational education is reinforced by media humor and negative press. Vocational educators should counter this negative press and the poor image it has been given by opening lines of communication with the media and government officials. A strong public relations campaign will help inform the public about the services and benefits offered by vocational education.

Author: McLelland, Dennis
Publisher: Association for Career and Technical Education
Publication Name: The Vocational Education Journal
Subject: Education
ISSN: 0884-8009
Year: 1993
Column, Beliefs, opinions and attitudes, Vocational teachers

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But Back to What Basics?

Article Abstract:

The public should not promote the Back to Basics movement in education simply because basics are old. Just because something is old does not make it basic. Much that is new can also be basic. Knowing how to decide what are the real basics in education, and what are frills is difficult. It is essential that students be prepared for what will be ahead of them in life, and be able to approach the future reflectively and unafraid.

Author: Unks, G.
Publisher: American Association of Media Specialists & Libraries
Publication Name: Media & Methods
Subject: Education
ISSN: 0025-6897
Year: 1984
Education, Curriculum, Trends

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Debunking the myths: research offers ammunition to fight misperceptions of voc ed

Article Abstract:

Several misconceptions about vocational education have been accepted by the general public that contribute to a negative image. Statistical data, however, reveals these misconceptions for what they are. Seven common misconceptions and statistical data that debunk these myths are presented. Debunking these myths helps boost the image of vocational education and proves its value in both the educational and corporate communities.

Author: Stone, Jim
Publisher: Association for Career and Technical Education
Publication Name: The Vocational Education Journal
Subject: Education
ISSN: 0884-8009
Year: 1993

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Subjects list: Public opinion, Vocational education
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