Cable finds new ways not to say yes

Article Abstract:

Manufacturers like Sony, Panasonic and Samsung rolled out their latest digital tuners and monitors at the National Cable and Telecommunications AssociationEs annual convention in New Orleans. The wait and watch attitude of the cable giants who are not buying new products even from their main suppliers like Motorola and Scientific Atlanta and content suppliers like ABC/Disney, MTV/Viacom and NBC Universal is a cause for concern.

Market information - general, Facilities & equipment, Consumer Electronics, Audio and Video Equipment Manufacturing, Executive changes & profiles, Services information, Officials and employees, Services, Equipment and supplies, Supply and demand, Trade shows, National Cable and Telecommunications Association

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Shouldn't two halves add up to a whole HD promotion?

Article Abstract:

The promotional campaigns run by cable companies are ambiguous and hampers the relationship between CE retailers and cable companies. Customers, unaware of the differences between HDTV and digital TV, might be reluctant to pay the extra sum for HDTV packages. Collaboration between carriers and CE companies would create a win-win situation for the two.

Advertising Activity, Analysis, Advertising, High-definition television, High definition television

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Stumbling toward teen sales

Article Abstract:

MTV's perceptions regarding the teen and young adult consumers are discussed. Statistics regarding teens shopping behavior are examined. The marketing methods to target these consumers are also discussed.

Science & research, Targets & Markets, Research, Behavior, Marketing industry, Teenage consumers, MTV Networks Inc., Target marketing

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