Consumer shopping issues

Article Abstract:

Understanding buyer behavior is vital in the present scenario. For finding information about a product, customers prefer the use of internet over discussion with reference groups. This, sometimes, leads to uninformed customers who expect more functionality than a product can offer and hence, get easily dissatisfied with the product. Retailers need to take steps to ensure that customers are well-informed before buying a product.

Consumer Behavior, Influence, Customer relations, Consumer behaviour

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Dear Santa

Article Abstract:

Independent retailers need courage, real commitment and broader vision in order to do good in business . They also need to define their missions, discover the right level of customer service, and know the importance of hiring a good staff. Other ways for independent retailers to regain market share are presented in the style of a wish list to Santa Claus.

Small Business, Column, SOHO

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Accessorizing generation tech

Article Abstract:

Points that retailers of consumer electronic peripherals need to remember in order to click with the teen tech generation are discussed.

Marketing Management, Administration of Marketing, Methods, Marketing, Company marketing practices, Teenage consumers

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