Consumers clear on HDTV, confused on content

Article Abstract:

Expected 2007 sales of high-definition television (HDTV) and next generation DVD players are approximately $19.4 and $344 billion respectively. Only 44% of HDTV owners receive HD programming, so retailers and installers should assist clients in acquiring or setting up high-definition content sources. The service options that HDTV retailers and installers can provide and a CEA market research are discussed.

Sales & consumption, Research Findings, Commodity & service prices, Prices and rates, Marketing research, High-definition television, High definition television, Company pricing policy, Industry sales and revenue, Videodisc players, Market research, DVD players

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Talking to the customer

Article Abstract:

"Home Theater Made Simple" is a useful tool for retailers to improve customer service, sell more accessories, reinforce upselling and lower product returns. The book discusses a wide variety of topics on home theater, and includes definitions and tips concerning purchasing, setup and use. Other features of and excerpts from the book are discussed.

Marketing, Column, Company marketing practices, Authorship, Audio-video systems, Home theater equipment, Home theatre equipment, Home Theater Made Simple (Book)

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