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Electronics and electrical industries

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Customers are happy, but how loyal are they?

Article Abstract:

Customers of electric utilities are basically happy with the quality of service they receive according to a survey sponsored by utilities and done by Reichman-Karten-Sword Inc. Cost, quality and reliability were some factors considered by consumers.

Publisher: The McGraw-Hill Companies, Inc.
Publication Name: Electrical World
Subject: Electronics and electrical industries
ISSN: 0013-4457
Year: 1993
Electric services

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Utility marketers examine 'Great Expectations.'

Article Abstract:

Customer Relations, Conservation & Energy Management Conference.

Publisher: The McGraw-Hill Companies, Inc.
Publication Name: Electrical World
Subject: Electronics and electrical industries
ISSN: 0013-4457
Year: 1981
Marketing, Southern California Edison Co., Myers, Edward A., Davis, Nancy E., Nonemaker, Leon L., Vaughan, William A.

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Guide to customer-acceptance studies

Article Abstract:

18 customer attitude studies analyzed.

Author: Gorzelnik, Eugene F.
Publisher: The McGraw-Hill Companies, Inc.
Publication Name: Electrical World
Subject: Electronics and electrical industries
ISSN: 0013-4457
Year: 1981

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Subjects list: Electric utilities, Public opinion, Surveys, Consumers
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