Eight steps to improved investor relations

Article Abstract:

Electric utilities that are seeking to increase shareholder value must be able to market products and services efficiently in order to increase revenue while putting a cap on operational costs. Investments for new business processes must also be increased in order to entice more customers.

Management, Energy industries, Energy industry, Investor relations

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Utilities slow to exploit full potential of Internet

Article Abstract:

Despite the growth in the number of web sites for electric utilities, the said firms have failed to utilize the Internet to their advantage. Web sites can be used to enhance the marketing programs of utilities.

Usage, Services, Internet, Web sites (World Wide Web), Web sites

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