HTIB takes a dive

Article Abstract:

According to Consumer Electronics Association (CEA), both shipments and sales of home-theater-in-a-box (HTIB) have decreased abruptly by 29 percent in 2005 from 2004. The HTIB shipments increased 30 percent in 2003 and 2004.

Market share, Shipments data, Company market share, Audio-video systems, Home theater equipment, Home theatre equipment

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Subscription opportunities revealed

Article Abstract:

The details of a consumer research report by Consumer Electronics Association (CEA) on the market size, purchase intentions and key buyer segments of portable entertainment devices, are discussed.

Market information - general, Sales & consumption, Reports, Supply and demand, Market size, Consumer Electronics Association

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Tapping the teen technology buyer

Article Abstract:

The marketing strategies of the consumer electronics (CE) industry to target the American teenager, one of the most important CE consumer groups are discussed.

Marketing procedures, Targets & Markets, Methods, Target marketing, Youth market

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