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Electronics and electrical industries

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Looks great, works perfectly

Article Abstract:

The two approaches towards managing customer's expectations that have been adopted by the consumer electronics retail showroom Audio/Video Alternatives are discussed.

Author: Sanfemio, Jim
Publisher: North American Publishing Company
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2005

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The pleasures and pitfalls of selling warranties

Article Abstract:

The benefits of selling warranty with electronic equipment are described, besides the methods of designing the warranty schemes to increase revenues.

Author: Klosek, Nancy
Publisher: North American Publishing Company
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2007
Warranties, Warranty, Marketing, Company marketing practices, Profitability

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Breaking the comfort zone

Article Abstract:

Suggestions to the retailers on customer engagement skills development are presented.

Author: Norcia, Matt
Publisher: North American Publishing Company
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2006

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Subjects list: United States, Management, Consumer electronics industry, Customer satisfaction, Company business management, Customer relations
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