MicrosoftEs living room assaults, coming from different directions, add to confusion

Article Abstract:

The features of MicrosoftEs Media Center PC and TV2 are discussed. Both the products share the same feature though they differ a lot in the Electronic Program Guides (EPG) feature. Media Center EPG offers the feature to jump between program rosters while TV2 EPG gives the flexibility to customize the program lineup. Competing with TV2 can be a major hurdle for the Media Center PC as there are many set top equipment providers.

Prepackaged software, Product development, Targets & Markets, Computer software industry, Software industry, Microsoft Corp., MSFT, Target marketing, Home networking, Home networks

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How hard can it be to sell HDTV?

Article Abstract:

CEA had admitted that consumers are confused by the options and overall technical challenges of buying into HDTV and that 34 % of prospective customers have decided not to buy an HDTV. Such research studies and the more widely distributed scare-tactic stories about legal chaos create the dismal environment for millions of potential customers.

Sales & consumption, Research Findings, Management dynamics, Consumer Behavior, Management, Marketing research, Company business management, High-definition television, High definition television, Consumer behaviour, Industry sales and revenue, Market research, CEA Group

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More in store for screen-time contention

Article Abstract:

The changing designs and the marketing strategies of the Consumer Electronic (CE) goods to accommodate the extra storage limits is examined. The wide range of products designed by leading CE manufacturers with enhanced mega-gigabytes in their products is discussed.

Product information, Household audio and video equipment, Consumer Electronics, Audio and Video Equipment Manufacturing, Marketing, Company marketing practices, Product marketing strategy

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