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Electronics and electrical industries

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Abstracts » Electronics and electrical industries

Nordic market on top of the retail world

Article Abstract:

Ahlstrom and other Nordic electric power firms have realized the need to pay much attention to marketing in order to remain competitive. In keeping with this plan, Ahlstrom served as one of the main sponsors of an exhibit of photos. Environmentalism may also be a potent power-market stimulus.

Author: Sains, Araine
Publisher: The McGraw-Hill Companies, Inc.
Publication Name: Electrical World
Subject: Electronics and electrical industries
ISSN: 0013-4457
Year: 1998
Planning, Ahlstrom

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Who are the real electric-utility competitors?

Article Abstract:

Electric utilities must not only focus their attention on their counterparts in protecting their service areas but also on other service providers, particularly telecommunication firms. Utilities need to adopt competitive marketing techniques.

Author: Rucker, Mike
Publisher: The McGraw-Hill Companies, Inc.
Publication Name: Electrical World
Subject: Electronics and electrical industries
ISSN: 0013-4457
Year: 1997
Electricity

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Subjects list: Electric utilities, Marketing
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