Power marketers vs escos: who offers the better deal?

Article Abstract:

Energy service companies (escos) such as Xenergy Inc. are emerging as strong competitors of electric power marketers. Escos have been in the business of saving electric power costs for years, and therefore have the unique advantage of having established an image as energy efficiency consultants.

Cover Story, Electric power

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When the red carpet beats low price

Article Abstract:

Electric utilities in the US are adopting a customer-oriented approach in managing their business to obtain a competitive edge over other companies. Aside from conducting concerts and installing customer-friendly telephone systems, they also provided incentives for their employees.

Management, Customer satisfaction, Customer relations

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Power providers, regulators learn hard truths of Product Marketing 101

Article Abstract:

Electric utilities in Massachusetts adopted various marketing methods, for its retail pilot programs. These include telemarketing, direct mail, door-to-door selling and advertising.

Energy industries, Energy industry

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