Ready or not

Article Abstract:

February 17, 2009 marks the digitization of television in the United States, and consumers with analog TVs will have to invest in a set-top box or a new digital television. It is the responsibility of retailers to educate their customers about the digitization in advance. Ways to prepare customers for the digital TV transition are presented.

Consumer Education, Methods, Study and teaching, Digital television, Customer relations

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Format wars

Article Abstract:

The onset of digital music libraries have led to the use of CD-Rs and DVD-Rs for file backup, and although CD-R sales are down, the new DVD formats and the bigger storage capacity are driving the growth in DVD-R sales. Trends in the blank media market, as well as in other storage devices, are discussed.

Marketing, Company marketing practices, Optical storage devices

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CE goes green

Article Abstract:

The trends of the management of eco-friendly initiatives by retailers of electronic equipment are described.

Electrical & Electronic Equip, Electrical Equipment, Appliance, and Component Manufacturing, Targets & Markets, Electronic equipment and supplies, Electronic equipment, Cover story, Green market

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