Shirtsleeves vs suits

Article Abstract:

The deregulation of the electric power industry has given rise to the rapid increase in the number of power brokers and marketers. These people are not familiar with the technical aspects of electricity and are only interested in selling electricity as far as possible from the source.

Cover Story, Electric power

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Branding makes mark on the electric power industry

Article Abstract:

Electric utilities have maintained their competency through the help of advertisers who promote their products and services in the market. One of the significant aspects of branding involves reeducating consumers on the value of utility products.

Methods, Management, Advertising, Marketing management

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Mississippi Power program aims value-added products at small businesses

Article Abstract:

The Mississippi Power Co. has focused its marketing strategy on small business owners. Its 'Business Edge' program provides environmental advice and demographic information to help small businesses to succeed.

Mississippi Power Co.

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