Sony founded on friendship, ambition

Article Abstract:

Sony Corp's success is founded on the ambitions of two friends whose partnership was forged in World War II Japan. Masaru Ibuka and Ako Morita created the Tokyo Tsushin Kogyo, or the Tokyo Telecommunications Engineering Corp in 1946. Their first product was the G-Type tape recorder whose distribution was expanded nationally after an economic downturn in one province led to a glut in inventory. The event served as a precursor to the firm's global expansion in 1958 as the Sony Corp.

Strategy & planning

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Sony: If the Godzilla fits, use it

Article Abstract:

Sony developed a tie-up with the release of the Godzilla movie to market its new VAIO 505G Super-Slim notebook personal computer. Sony Electronics Inc. president and COO Dr. Teri Aoki noted that it is vital that the different motion picture, gaming, music, and electronic firms owned by Sony work together during the convergence of the information technology and audio-visual industries within a digital network infrastructure. Aoki stressed that Sony Electronics will be aiming for a 10% increase in revenue for fiscal 1998.

Comment:

Develops a tie-up with release of VAIO 505G Super-Slim notebook personal computer to market the release of the Godzilla movie

Motion Picture Distribution, Motion Picture and Video Distribution, Movie distribution

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Sony DTV off to cautious, high-end start

Article Abstract:

Sony will launch a 34-inch flat screen Wega FD Trinitron DTV monitor linked through a 30-pin connector to a closed-box DTV receiver. The KW-34HD1 will roll out around Thanksgiving at $8,999 SRP. Aside from the NTSC analog TV reception, the new product will also handle all 18 ATSC DTV broadcasting formats. The Multi Image Driver (MID) circuitry will allow consumers to use picture-in-picture features to display HD signals and NTSC or VGA signals at the same time. However, according to company officials, the KW-34HD1's closed-box DTV receiver will not function with any other TV set.

Comment:

Will launch a 34-inch flat screen Wega FD Trinitron DTV monitor linked through a 30-pin connector to a closed-box DTV receiver

Audio and Video Equipment Manufacturing, Television Sets, Televisions

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