Sony invites A/V users to consider fun, as well as facts

Article Abstract:

The marketing strategy adopted by Sony Corp. during the Internationale Funkausstellung (IFA) Berlin 2005, where it had exhibited new products like, high-definition camcorders, flat-panel television sets, and digital cameras, is discussed. The strategy adopted by the company for education customers about its products, and its sponsorship of the Federation Internationale de Football Association (FIFA), are also discussed.

Financial management, Finance, Company investment, Investments, Company financing, Customer relations, International Federation of Association Football

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Toshiba's mobile audio player anticipate future demand trends

Article Abstract:

The marketing of portable digital audio players and hard disc drive-equipped digital camcorders and the anticipations for the demand of these products from Toshiba Corp., are discussed.

Forecasts, trends, outlooks, Audio and Video Equipment Manufacturing, TV Cameras, Home Video, Toshiba Corp., Forecasts and trends, Market trend/market analysis, Camcorders, Company business forecast/projection, Company forecasts, Digital audio equipment

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Sony earmarks quick setup, brightness in projector design

Article Abstract:

Sony Corp.'s efforts for increasing the sales of it's image output equipment are discussed.

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