Brand loyalty
Article Abstract:
Study findings on growing importance of product based purchasing as against brand names are presented. Consumers seem to value style and design features of products more than brand name.
Publisher: North American Publishing Company
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2005
Management dynamics, Management, Brand choice, Brand name products, Brand names, Company business management
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2005
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Any sale is a good sale
Article Abstract:
The value of warranty sales and extended service plans for successful retailing is emphasized. Guidelines for effective warranty sales are presented.
Publisher: North American Publishing Company
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2005
Marketing procedures, Retail Trade, Capital funds & cash flow, Warranties, Warranty, Retail industry, Marketing, Valuation, Company marketing practices
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2005
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Comment about this article or add new information about this topic:
Subjects list: United States
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