Unlimited vision

Article Abstract:

DataVision had created the Home Theater Expo, displaying seven different home theater vignettes all with varied prices and equipment combination. The company serves a wide range of customers with the addtion of e-commerce accounts. DataVision is content with its single-store strategy, but is resorting to creative marketing campaigns like setting up booths in different locations to increase visibility.

Organizational history, Location, Audio-video systems, Home theater equipment, Company overview, Home theatre equipment

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Bucking the big-box

Article Abstract:

A case study of the services, objectives and marketing strategies of Pacific Sound & Video, which runs three successful stores in North Dakota, is presented. The store sells consumer electronics products like televisions.

Strategy & planning, North Dakota, Aims and objectives

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