Young Generation: Computer Literates, Music Lovers

Article Abstract:

The consumer electronics industry is going after the youth market with advertising in magazines such as Seventeen and Teen magazine. Youth of the 80s are the first computer generation. In a survey for Seventeen magazine, YV Research reported that half of the teen girls surveyed owned a household game console and 24.6 percent considered themselves heavy game users. The teenage girl market has always been interested in music. TV viewership decreases as youth goes from young teens to college age. In a survey for Boy's Life it was reported that 33.4 percent of subscribers owned a home computer. College students have an average of $2,700 in discretionary income per year.

Survey, Adolescents

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Male Customers: Not the Men They Used to Be

Article Abstract:

Even though males have changed their buying habits, magazines for men are excellent vehicles for consumer electronics advertising. Though readers of men's magazines have the buying power, they often choose mid-priced equipment. In Playboy Magazine, consumer electronics advertising has moved from fourth to third place. A major factor in the change in male buying habits is the rise of video and computer equipment from specialty to mass market items.

Men

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Photo Suppliers Focus Sights on 8mm for Renewed Video Marketing Push

Article Abstract:

Photographic camera suppliers and not video hardware manufacturers are aggressivlely pursuing the 8mm video camera market. Kodak has introduced a 8mm system and Pentax and Minolta both plan to market their products in 1985. Eight millimeter will be successful initially with the customer who wants to shoot home movies. Both Beta Movie and VHS Movie are seen as stop gap measures on the way to 8mm systems.

Cameras (Photography), Companies, Retailing, Videotape Recorders, Video Industry, Cameras

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