Zenith's aim at retail: filling the gap

Article Abstract:

Zenith said it will focus less on manufacturing and more on sales and marketing after its research showed that sales staff does not relate strongly with the Zenith brand. New product introductions will be bolstered by hiring a full-time merchandising head and strengthening the company's field training programs. Sales associates will be provided with an interactive guide, while sales employees will be offered an incentive program.

Zenith International S.A.

---

Nab role examined in light of HDTV

Article Abstract:

The National Assn of Broadcasters is expected to address the issue of digital programming in light of the growing demand for high-definition television sets. Although the federal government requires digital TV signals to be sent terrestrially by 2006, there is no existing law that requires broadcasters to create digital programming. The lack of digital programming could stall the demand for digital TVs or HDTV.

Audio and Video Equipment Manufacturing, Television Sets, Televisions

---

Satellite field narrows

Article Abstract:

EchoStar Communications Corp. has launched its bounty program for dealers. The company will pay the dealers $200 for every customer Primestar subscriber that they turn over to Echostar and the Dish Network. In addition, the dealers can earn up to $150 if they sign an exclusivity contract in which the dealers agree not to go back to the subscribers and transfer them back to DirecTV/Primestar within five years.

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Home Satellite Receivers, EchoStar Communications Corp., Direct broadcast satellite receivers

Similar abstracts:

• Abstracts: What they're thinking. Satellite radio
• Abstracts: Q&A: It's not too late to get in the game! Michael Jemal, Haier America CEO
• Abstracts: International privatization: weighing the risk of build vs buy. Study analyzes 1995 costs
• Abstracts: Death of a paradigm. Restructuring puts innovation on a straighter, narrower path
• Abstracts: MD Media may help wake-up mature market. Selling points for laundy allure. The impulse buy

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.