Turn your customers into interns

Article Abstract:

Tivoli Systems Software, a division of IBM is instituting a program to increase customer satisfaction by developing a customer internship program, whereby potential customers are brought on site, granted access to software verification labs and allowed to test a prerelease version of a product. The main aim of this program is to increase customer satisfaction as well as to improve overall testing processes.

United States, Prepackaged software, Computer software industry, Software industry, Customer service, Tivoli Systems Inc., Support services

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Gaining a competitive edge by preventing recalls

Article Abstract:

Impact of public relation damages and lost sale to public relation companies due to recalls are described. The ways to reduce product safety and quality to achieve competitive edge are highlighted.

Public Relations Agencies, Public Relations, Public relations services, Influence, Public relations firms

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Eliminating product recalls: a case study

Article Abstract:

A case study on performance and growth of a $4 Billion household product company is described. The uses of product stewardship scorecard to improve the progress of company are highlighted.

Evaluation, Prevention, Product safety

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