A CEO's financial makeover

Article Abstract:

Aztech International CEO Luis Contreras must be able to pay significant attention to his personal finances, in order to maximize every marketing opportunity he needs. As head of a project management firm, Contreras must consider allocating financial resources for long-term purposes.

Management, Behavior, Chief executive officers, Business consultants, Management consultants, Contreras, Luis, Aztech International Ltd., AZIN

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They shoot, they score!

Article Abstract:

The NBA is aiming to target US Hispanic viewers, as franchises plan to broadcast games on Spanish-language radio during regular season. Some teams will initially try Spanish-language advertising while others will focus on outreach efforts into Hispanic communities.

Planning, National Basketball Association, Basketball

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Crossing the clothesline

Article Abstract:

Issues concerning the influence of Hispanics in California's garment industry are presented. The majority of the 150,000 cutting and sewing workers in the garment industry are Hispanic but none have reached management status. This discrepancy is discussed.

Economic aspects, Employment, California, Hispanic Americans, Garment workers

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