J.D. Powers Study: Hispanics prefer imports

Article Abstract:

The J.D. Powers' 2002 U.S. Hispanic Automotive Segment Report found that Hispanics prefer to purchase imported vehicles, that they rate fuel economy and resale value more highly than other market segments, and rate auto dealer service lower than other segments. The growth of the Hispanic market in the US makes this segment critical for automakers, who are advised to heed the criticisms of dealer service when targeting the Hispanic market.

Marketing procedures, Research Findings, Hispanic Americans, Research, Reports, Surveys, Market research, Marketing research

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Automotive: a year of record sales surprises dealters and industry analysts

Article Abstract:

The automobile industry is experiencing a banner year in sales nationally. Last year, 15.5 million new cars were sold, leading the industry to expect sales of 17 million this year. Revenue increases of 7.6% were reported by automotive companies on the Hispanic Business 500 list.

Market information - general, Motor Vehicles, Automobile and Light Duty Motor Vehicle Manufacturing, Finance

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Fast times for auto dealers

Article Abstract:

Hispanic American automotive companies are examined in detail, with a focus on one company, Lou Sobh Automotive, a dealer in GM vehicles. His views on the industry are examined.

Management, Economic aspects, Hispanic American business enterprises, Lou Sobh Automotive

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