Outside influence

Article Abstract:

Outdoor advertising like billboards and transit posters have become an effective way to reach the Hispanic market. The Outdoor Advertising Association of America (OAAA) has found that Hispanics are far likely to be influenced by non-Hispanics, indicating that Hispanics pay more attention to out-of-home advertising and are likely to be receptive to and motivated by out-of-home communication.

Marketing procedures, Outdoor advertising services, Outdoor Advertising, Display Advertising, Methods, Company marketing practices, Target marketing

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Profiting in a sideways market

Article Abstract:

Jack Rothstein, chairman of Rothstein Investment Advisory Services notes that despite the challenging investment environment, investors can still yield relatively solid returns. He believes that in the current environment, investors should be selective and buy stocks based on their individual strengths.

Executive changes & profiles, Security brokers and dealers, Securities and Commodity Contracts Intermediation and Brokerage, Securities & Investment Svcs, Officials and employees, Securities industry, Beliefs, opinions and attitudes, Return on investment, Rate of return, Investment services, Rothstein, Jack

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Squeeze play

Article Abstract:

Jugos del Valle, a Mexican fruit juice manufacturer, hopes to penetrate the US market. Its director general, Roberto Albarran, says that the company will first target Hispanic American consumers before focusing on the mainstream market.

Management, International trade, Mexico, Juice industry, Albarran, Roberto, Jugos del Valle

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