Speeding up
Article Abstract:
An increasingly competitive new-car market along with an increasingly affluent and burgeoning Hispanic economy and demand has prompted the automakers to refocus their attention on the growing Hispanic market. The automakers are planning multicultural marketing campaigns as part of broader efforts, and advertising data detail as the Hispanic share of the overall American new vehicle market has increased drastically.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2004
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Destination: Car lot
Article Abstract:
The expansion of automobile sector through franchisees and availability of variety of cars led to the profits for the car dealers from Hispanic community. The National Automobile Dealer Association reported the total revenues of the average car dealer to be 2.2 percent despite of the sluggish auto business.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2005
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More dealerships diversifying their portfolios: Companies navigate through rocky year for sector
Article Abstract:
A report on American automobile dealer's loss of money on new car sales and increase in revenue from used-car sales and servicing is presented.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2007
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