Study: Hispanic ads could use different themes, more English

Article Abstract:

A study titled 'Advertising to Hispanics: What the Ads Say' reports that Hispanic ads are remarkably free of negative stereotypes. But they should present more diverse representations of Hispanic culture by considering themes beyond home and family, and also by producing more bilingual and English ads for a rapidly acculturating population.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Methods, Usage, Television advertising, Hispanic Americans and mass media, Hispanic Americans in mass media, Advertising media

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Ripple effects

Article Abstract:

Congress is trying to reinstate the equity-fund Small Business Investment Companies (SBIC) program, which slashed when the tech-and-telecom bubble burst. SBICs supply equity capital, long-term loans and management assistance to small businesses by using private funds as well as money borrowed from the Small Business Administration (SBA).

Strategy & planning, Government expenditures, Financial management, Planning, Finance, Company business planning, Company financing, United States. Small Business Administration, Small business investment companies, Government finance

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English only?

Article Abstract:

Washington, D.C.-based advocacy group U.S. English and its chairman Mauro Mujica believe "official English" laws benefit immigrants. Mujica contends that teaching English to immigrants is one "strongest acts of inclusion" to U.S. society the government can provide.

Political organizations, Political Persuasion Organizations, Beliefs, opinions and attitudes, Pressure groups, Special interest groups, English-only movement, Mujica, Mauro, U.S. English Inc.

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