The future of Spanish-language radio

Article Abstract:

Advertising revenues for Spanish-language radio stations continue to increase, with some $440 million expected in 1998, a 17% increase over 1997. Although the Spanish-language stations do not charge as much as English-language stations, the Spanish stations anticipate an annual increase of almost 20% from 1999-2003. KLVE in Los Angeles, CA, is the country's top-rated Spanish-language station from an advertising revenues standpoint.

Radio Broadcasting, Advertising, Radio broadcasting stations, Radio, Radio broadcasting industry, Demographic aspects, Radio advertising, Radio stations, Hispanic Americans and mass media, Hispanic Americans in mass media

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The real deal

Article Abstract:

A conference held on "The US Hispanics Market Opportunities: Reality or Fiction", received a positive response from many leading US Hispanic private companies. The strategies focused on understanding the various sub segments within US Hispanics market along with a well-developed network of contacts among the entrepreneurial community.

Marketing procedures, Targets & Markets, Conferences, meetings and seminars, Hispanic American business enterprises, Hispanic American market

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