Beauty by prescription

Article Abstract:

Diorio helped Prescriptives introduce its Colorprinting customized cosmetics concept in 1986, and now as Vice Pres of marketing, she has launched an 'everywoman' campaign. Ads feature actual 'analysts,' who determine customers' basic skin tone and direct them to the appropriate products.

Marketing, Cosmetics industry, Prescriptives, Diorio, Marianne

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The color czar

Article Abstract:

Hair color expert Brad Johns has dedicated his life to making people's hair look good. He abhors Nancy Reagan's blonde hair color and demands that his customers give him free reign when coloring their hair.

Practice, Beauticians, Johns, Brad

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Armed and dangerous

Article Abstract:

Women now sport whatever fingernail color and length they please. Nail colors range from almost black to pink. Lengths have ceased to be dictated by work or lifestyle.

Social aspects, Methods, Fingernails, Manicuring

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