Drafting for dollars

Article Abstract:

Arcitectural designers of boutiques including Deborah Berke and Peter Marino include Armani, CK, and Valentino as their customers in the business. The designers are tasked to encourage customers to buy and to present the product the way fashion designers wanted them to be.

Analysis, Column, Practice, Design and construction, Architects, Consumer behavior

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The rules of attraction

Article Abstract:

The Chanel and Supreme boutiques both boast of a broad and loyal customer base. Although Chanel caters to the jet-set and Supreme serves the hip masses, both boutiques are characterized by outstanding customer service and respect for the products.

Evaluation, Specialty stores

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Ringside

Article Abstract:

A diamond ring symbolizes the sacrifice a man is willing to make for a woman and indicates wealth and status. Women who reject the ostentatiousness of a diamond ring select settings that minimize a diamond's size and brilliance.

Social aspects, Diamonds, Rings, Rings (Jewelry)

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