Secret service

Article Abstract:

An investigation into the quality of customer service in top fashion shops in Manhattan is presented. While a number of shops showed good service, many of the shop's sales personnel gave the impression of looking only for their daily sales.

Methods, Investigations, Customer service, Sales, Fashion merchandising

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The Manhattan project

Article Abstract:

Fashion designer Donna Karan is set to open her flagship DKNY store on Madison Avenue in Manhattan, NY, in Aug 1999. The new location strives to strike a balance between high-technology and quirkiness, what the owner might call a soul.

Management, Retail trade, Fashion designers, Manhattan, New York, New York, Karan, Donna

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Mail bonding

Article Abstract:

Catalog marketing to teens and 20s customers is about selling attitude and lifestyle as well as clothing. Many firms like J Crew have entirely separate catalogs for this demographic.

Economic aspects, Demographic aspects, Mail-order industry, Mail order business, Clothing industry, Post-baby boom generation, Generation X

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