Show and sell: taking the direct approach, Diane Von Furstenberg hits cable TV to hawk her new silk separates

Article Abstract:

Fashion designer Diane Von Furstenberg is marketing her 1993 brightly-colored silk separates collection to home shoppers via the QVC cable network. Von Furstenberg has been provided her own talk-show like time slot to sell her pieces. During her first segment, she sold $1.2 million in two hours. She plans to market her home furnishings collection in the future.

Catalog and mail-order houses, Methods, Marketing, QVC Inc., QVCN, Von Furstenberg, Diane

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Best and worst of 1997

Article Abstract:

The 1997 year in fashion was marked by a resurgence of interest in leather items, dark denims, stilettos, and sweatshirts. Films such as "Titanic", "L.A. Confidential", and "Wings of the Dove" were noteworthy for their costume designs.

Evaluation, Hairstyles, Celebrities

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Rumblings in the ranks

Article Abstract:

The pressures of marketing and other corporate demands has taken the spontaneity and creativity in the fashion industry, especially when designers need to follow corporate rules and policies in their activities.

Analysis, Management, Clothing and dress

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