Sneaker wars

Article Abstract:

Adidas' appeal to the subversive younger generation is making Nike nervous because of potential market loss. Both companies are based in Portland, OR, and are considered arch rivals in the athletic shoe market. Nike makes hi-tech, high fashion shoes, and Adidas makes nostalgic street style shoes.

Marketing, Nike Inc., Athletic shoe industry, NKE, Adidas America Inc.

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Soap salvation

Article Abstract:

The All-One-Soap product created by Dr. E.H. Bronner is a unique product in that its packages contain excerpts from Jesus Christ, Karl Marx, Oprah Winfrey and Mark Spitz. They are available in peppermint, almond and lavander scents and are selling well.

Health aspects, Evaluation, Cleaning agents, Cleaning compounds, Soap, Soaps

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