White out

Article Abstract:

The subject of the wedding dress often appears to require more thought process on the part of the bride than any other aspect of the wedding ceremony. In such situations the choice of wedding dress becomes the focal point upon which the success or failure of the wedding ceremony is based.

Column, Humor and anecdotes, Rites, ceremonies and celebrations, Weddings, Wedding costume

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Going postal

Article Abstract:

Catalogs have become a wildly successful marketing tool for the mail-order industry. The catalogs are every bit as complex in design and structure as the more conventional literary works. Each one is especially designed for the benefit of shoppers, and great care is taken to please them.

Usage, Marketing, Mail-order industry, Mail order business, Catalogs

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The sweet smell of indecision

Article Abstract:

A writer recounts his experience of shopping for a new perfume as a gift for his wife. The confusing process of selecting the scent that he wanted, which resulted in the purchase of a fragrance his wife did not like, is detailed.

Purchasing, Personal narratives, Product information, Shopping, Perfumes, Perfumes industry

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