Adding value to breakfast

Article Abstract:

Manufacturers of breakfast cereals are launching new products and promotions as they enjoy a profitable and highly competitive market. The focus of newly released cereals varies from nutrition, kids, to the entire family. Battle Creek, MI-based Kellogg Co. ties up with the American Heart Association (AHA) and celebrity John Tesh to promote a health program dubbed For Heart's Sake. The program hopes to boost awareness of risks linked to heart diseases and empower consumers to take preventive measures against it. Chicago, IL-based Quaker Oats Co. teams up with a New York City, NY-based toy maker to offer collectible bean bag toys called Meanies along with its specially marked Cap'N Crunch cereal boxes. Kraft Foods Inc. of Northfield, IL, launched Oreo O's cereal made for the whole family.

Comment:

Launches Oreo O's cereal to target the whole family

Product introduction, New Products/Services, Cereal Preparations, Breakfast Cereal Manufacturing, Promotion, Breakfast cereals, Kellogg Co., Quaker Oats Co., Kraft Foods Inc., Cap'N Crunch, Kellogg, Oreo

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Building a promise with produce

Article Abstract:

The supermarket industry has started to use the growing popularity of supermarkets' produce sections to establish store brand. Kathy Means, VP of Produce Marketing Association (PMA), recommends that retailers may use different schemes to create an image through produce based on the store's target market. Among the different strategies that retailers could employ to attract their niche are cross-promotion of produce, complementing the products of one department to another, price strategy, specialty strategy and variety strategy. Aside from the growing Hispanic and Asian population in the US, vegetarians and organic consumers are also a growing market for produce items. In fact, majority of vegetarians and organic consumers prefer to buy produce items from supermarkets.

Comment:

Supermarket ind starts to use growing popularity of supermarkets' produce sections to establish store brand

Fruit & Vegetable Markets, Fruit and Vegetable Markets, Produce markets

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Pleasing the new boss

Article Abstract:

Supermarket retailers have to contend with the demands of younger shoppers, or those belonging to the 39 and under age group who tend to eat their main meal out of the house at least three days a week. This highly-mobile younger shoppers are also price-conscious and have high quality expectations. According to the Food Marketing Institute, retailers can gain further insight into where to invest their money by understanding how the components of customer satisfaction vary among demographic groups.

Retail Stores, Consumer Attitudes

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