Food advertising poorly-targeted

Article Abstract:

Television food advertising is badly targeted according to a report on fast moving consumer goods (FMCG) by CIA Medianetwork. Food advertisers do not focus on core consumers, and the report shows a steady fall in the money invested in advertising. The largest spender in the cereal sector was Unilever, and in the margarine and low fat spread sector Van den Bergh increased its spend by 40%. Most companies have reduced their coffee and tea sector advertising budgets.

TV Advertising, Media Representatives, Advertising, Television advertising, Food, Market share

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Privatisation in Hungarian food industry continues

Article Abstract:

Privatisation in the Hungarian food industry is expected to accelerate under the new privatistion minister. The vegetable oil industry is totally privately owned by Feruzzi-Cereol of Italy, although the meat industry is not as attractive to foreign investors due to market losses and a drop in domestic demand. 60% of the milling industry is now privatised, controlled mainly by domestic firms, while the distillery industry is 80% owned by foregin investors.

Food industry, Hungary, Privatization, Privatization (Business)

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UK household food spend increases, but consumption stays constant

Article Abstract:

UK household food expenditure increased by 48p during the first quarter of 1995 due to higher prices for potatoes, fish and fresh vegetables. Consumption as a whole did not increase and dairy consumption fell 2%. There was a decline in both fresh potato consumption and frozen potato products, although bread consumption increased by 4%. Breakfast cereal consumption fell, although consumption of tea and coffee remained unchanged.

Food and nutrition, Households

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