Surfing for coupons

Article Abstract:

San Francisco, CA-based planet U designed the globe's first paperless, Internet-delivered coupons dubbed U-pons. U-pons generated an average redemption rate of over 20% based on its initial testing at eight Dick's Supermarkets in Illinois and Wisconsin in February 1998 and March 1998. However, concerns are raised whether electronic coupons would be accepted by people. Due to the initial positive consumer reaction to U-pons, Richmond, VA-based Ukrops Super Markets, which operates 25 outlets, is providing its frequent shoppers the paper version of U-pons, but the coupon system will be offered online in August 1998.

Comment:

Designs the world's first paperless, Internet-delivered coupons called U-pons

Services information, Marketing/Advertising Methods, New Electronic Marketing, Other Services Related to Advertising, Couponing Services, Coupon services, planet U

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Coffee craze

Article Abstract:

Nestle USA Beverage Division is expanding its Nescafe iced coffee line with the launching of its latest flavor, Cappuccino. The new flavor complements Nescafe iced coffee's three existing flavors, namely French Vanilla, Low Fat Caffe Latte and Mocha. All four Nescafe iced coffee flavors can be availed in new four-packs, new 9.5-oz glass bottles, variety packs and in single serve. Aside from countertop coolers, new display racks and other point of purchase displays at outlet level, Nestle USA's Nescafe iced coffee product line is being backed by public relations, marketing promotions and advertising.

Comment:

Is expanding its Nescafe iced coffee line with the launching of its latest flavor, Cappuccino

Spice and Extract Manufacturing, Flavoring Extracts, Flavorings, Nestle USA Beverage Division, Nescafe

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Gourmet solutions

Article Abstract:

O'Dell Gardens Inc. has launched the Spike's Feel Good Products line, a line of gourmet ingredients used to season traditional meals. The line offers home-style cooking ingredients such as garlic and Mexican seasoning mix-in-a-jar for tacos, which are suggested to sell for $4.99. Italian-style and traditional meatloaf seasoning mixes-in-a-jar are also available at $5.99 suggested retail price. Spike's mayonnaises can be used for sandwiches, salads and dips, while meatloaf seasoning mixes only need meat.

Comment:

Launches the Spike's Feel Good Products line, a line of gourmet ingredients used to season traditional meals

Pickles, Sauces, Salad Dressings, Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing, Condiments, O'Dell Gardens Inc., Spike's Feel Good Products

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