UK leads European biscuit market

Article Abstract:

Per-head consumption of biscuits in the UK, at 12.67 kg in 1993, is 47% higher than the European average. The UK accounted for 26.8% of the European biscuit market in 1993, although market expansion has slowed down considerably since the late 1980s. The largest market sector is sweet biscuits, representing around 75% of all biscuit sales, with the smallest sector being savoury biscuits. Manufacturers are particularly targeting the 5-14-year-old age group, where consumption is rising most rapidly.

Statistics

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UB withdrawal from US pays off

Article Abstract:

United Biscuits (UB) has seen first half 1996 pre tax profit doubled to 44.9 million pounds sterling, on sales up 5% to 1.05 billion. There was a significant improvement in UK performance with biscuit and snack sales up y 4% helped by new products. Continental European sales rose 1% to 243 million although operating profit fell 30%. There was growth of 14% in the company's Asian sales, although increased competition in Australia led to a reduction in profits.

Finance, United Biscuits Ltd.

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Greek biscuit production rising

Article Abstract:

Production of biscuits in Greece rose to 35,300 t in 1993, with total domestic consumption estimated at 22,000 t. The market is likely to continue to expand, as per head consumption of biscuits in Greece is only 30% of that of most countries in northern Europe. Import penetration remains relatively low because of the high retail prices of imported biscuits.

Greece

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