Beauty online
Article Abstract:
The cosmetics industry now has online sites which allow customers to shop and browse using the Internet. The technique facilitates desktop shopping but sets limits on other areas such as color. Some beauty companies offering these services include Avon at www.avon.com and Revlon at www.revlon.com.
Publication Name: New Woman
Subject: General interest
ISSN: 0028-6974
Year: 1997
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What's in a name? In the beauty business, the right name can spell success
Article Abstract:
Choosing the right name for a beauty product is an important part of its marketing success. Some companies register ownership of a product name before the product is developed. Trends include naming products after travel destinations and food.
Publication Name: New Woman
Subject: General interest
ISSN: 0028-6974
Year: 1996
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Hooked on infomercials
Article Abstract:
Infomercials are a pop-culture phenomenon that have become a billion-dollar-a-year industry. They appeal to women because of their celebrity stars, the savings they offer on beauty products and their portrayal of the fellowship of women.
Publication Name: New Woman
Subject: General interest
ISSN: 0028-6974
Year: 1996
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