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The honest merchant of Herat

Article Abstract:

A rug merchant from Herat, Afghanistan, uses a unique sales technique. He uses a former client's letter of goodwill as his main selling point and true enough, as honesty is the best policy, the rug merchant's sales increase through sheer goodwill.

Author: Michener, James A.
Publisher: Reader's Digest Association, Inc.
Publication Name: Reader's Digest
Subject: General interest
ISSN: 0034-0375
Year: 1992
Practice, Honesty, Peddlers

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Selling through the slump: the best in the business explain how to seal the deal in a down time

Article Abstract:

Four successful sales professionals contend that they can sell whether there's a recession or not. Included are a car salesman, a realtor, a vacuum cleaner salesman, and a personal wardrobe shopper.

Author: Riedel, Jeff, Mandelbaum, Jeff
Publisher: The New York Times Company
Publication Name: The New York Times Magazine
Subject: General interest
ISSN: 0028-7822
Year: 2001
United States, Social aspects, Interview, Panel Discussion, Recessions, Sales personnel, Salespeople

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The honest merchant of Herat

Article Abstract:

Muhammad Zaqir is a rug merchant whom the city of Herat can be truly proud of. His entrepreneurial skills can be surpassed only by his rare honesty.

Author: Michener, James A.
Publisher: Reader's Digest Magazines Ltd.
Publication Name: Reader's Digest (Canadian)
Subject: General interest
ISSN: 0034-0413
Year: 1992
Business ethics

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Subjects list: Methods, Personal narratives, Selling
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