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The two-way stretch: marketing women athletes

Article Abstract:

The idealized feminine bodies that grace the covers of fashion magazines have resulted in a stereotype embodied by the fashion model. This stereotype is in direct conflict with that of the powerful female athlete, who are not immune from the influence wielded by the feminine ideal. The marketing of the female athlete must face and defeat the prevailing stereotype.

Author: Hayles, Cathy
Publisher: CAB Publications
Publication Name: Current Affairs Bulletin
Subject: General interest
ISSN: 0011-3182
Year: 1997
Fashion models, Feminine beauty (Aesthetics)

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Sex play

Article Abstract:

Gender segregation in sports is examined from the physiological and social points of view. In some sports such as archery and shooting, women's performance compares favorably with men's. It is suggested that sexual segregation in sports is a result of male athletes' preference for not competing against women.

Author: Vader, Julie
Publisher: Fairchild Publications, Inc.
Publication Name: M
Subject: General interest
ISSN: 1052-8563
Year: 1992
Physiological aspects, Sports, Athletic ability, Sex differences

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Play super golf at good prices

Article Abstract:

There are a number of top-notch golf courses in the Midwest that charge public-course prices instead of first-class fees. There include Rock Hollow in Peru, IN; St Ives in Stanwood, MI; Quarry Oaks in Ashland, NE; and The Links in Ray, ND.

Author: Allen, Debbie
Publisher: Meredith Corporation
Publication Name: Midwest Living
Subject: General interest
ISSN: 0889-8138
Year: 1999
Prices and rates, Midwestern States, Recreation, Golf courses

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Subjects list: Social aspects, Women athletes
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