Bigger sales forces for smaller companies

Article Abstract:

Alza Corp. will triple the size of its sales force to 360 and venture into marketing its own products. The pharmaceutical company that specializes in the development of drug-delivery systems, will concentrate on the promotion and sale of its incontinence drug, Ditropan XL, which is expected to obtain FDA approval before the end of 1998. Dura Pharmaceuticals is likewise expanding its sales force to 450 representatives from 355 detail persons. Dura, which specializes in bronchopulmonary products, has recently obtained exclusive marketing rights for the single-source tuberculosis drug, Myambutol, from American Home Products Corp. for $33.5 million.

Labor force information, Services introduction, Strategic alliances, Licensing/Sales Agreements, Bronchial Dilators, Prostate Disorder Preparations, Bronchodilator agents, Prostate agents, Alza Corp., American Home Products Corp, Immunetech Pharmaceuticals Inc. Dura Pharmaceuticals

---

After Redux? Here's how Meridia was introduced into a "tainted" market

Article Abstract:

Knoll Pharmaceutical had engaged in significant preparation before it released its new diet medication Meridia into the market without significantly altering its previous marketing strategy. Usually, companies invest a minimum of two years in collaboration with an advertising agency before it introduces a new product. At the same time, the market has never considered prescription anti-obesity medication that highly in the first place. Knoll Pharmaceutical marketing director Joe Loftus indicated that the company aimed to make Meridia part of a patient's planned weight control program supervised by a physician.

Marketing procedures, Product introduction, Company Planning/Goals, Lipotropics & Cholesterol Reducers, Knoll Pharmaceutical Co.

---

Similar abstracts:

• Abstracts: Career survival strategies for materiel managers. Recent initiatives in U.S. hospital supply management
• Abstracts: Summary oral reflective analysis: a method for interview data analysis in feminist qualitative research
• Abstracts: Antimicrobial resistance: implications for the clinician. Hospital-acquired pneumonia and its management
• Abstracts: Where have all the RNs gone?. A holy alliance
• Abstracts: A holy alliance. Tenet bid for Philly hospitals prevails

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.