Community Health Partners' ad campaign builds bonds with physicians, community

Article Abstract:

Community Health Partners (CHP), based in Lorain, OH, in early 2000 introduced a multi-faceted advertising campaign promoting its physicians, values and product lines. Running through 2001, the campaign claims CHP as the 'best and most trusted' integrated health care network in the region. The campaign, which was created by Stewart Advertising, employs newspaper, outdoor, posters and other collateral materials as well as a cable television network show titled 'Your Health Connection.'

Health Care and Social Assistance, Ohio, Health Care, Community Health Partners

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'Strong as Iron' pitches support for cancer research

Article Abstract:

A film trailer created by Cronin and Co. for The Jimmy Fund, the fund-raising division of the Dana-Farber Cancer Institute, receives and award.

United States, Research and Development in the Physical, Engineering, and Life Sciences, Research and Testing Services, Cancer R&D, Religious, Grantmaking, Civic, Professional, and Similar Organizations, Nonprofit Institutions, Design/Copy, Awards, Cancer research, Nonprofit organizations, Cronin and Co.

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Child artists help hospital tell its story

Article Abstract:

Baptist Health Systems Inc has opted to use the art work of school children for its ongoing advertising and marketing programs because of their appeal and effectiveness. These ads are designed to position the hospital as a family-friendly, easily accessible, full service provider and target physicians, employees, the public, managed care companies and the news media. Baptist had originally used children's artwork to promote its new Baptist Children's Hospital in Coral Gables, FL.

Florida, Hospitals, Baptist Health Systems Inc.

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