Dimensions of Patient Empowerment: Implications for Professional Services Marketing

Article Abstract:

This study looks at how preventive health care and self care coupled with the public's access to health care information has pushed patient empowerment to the forefront.

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Market Factors That Influence Medicare Recipients' Choice of Health Plan

Article Abstract:

This study looks at those market factors that are the most influencial regarding decision making made by Medicare patients in choosing a health insurance plan.

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Factors Influencing Employee Health Plan Choice in the Corporate Setting

Article Abstract:

This study looks at the responses of 159 employees who make their yearly health plan choice and what factors influence them on making their decision.

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