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Congregate care facility selection: a conjoint approach

Article Abstract:

The conjoint approach was used to determine the attributes that children or relatives of elderly patients look for when choosing a congregate care facility. Conjoint analysis requires evaluation of sets of attributes, instead of individual characteristics, in determining preferences. It was found that a pleasant and caring staff is the most important attribute of a congregate care facility for children or relatives of elderly patients. Location is the second most important feature, followed by quality of nursing care. Cost was not an important consideration in the choice of congregate care facilities for parents or other elderly relatives.

Author: Yavas, Ugur, Shemwell, Donald J.
Publisher: Haworth Press, Inc.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 1997
Residential Care Services, Other Residential Care Facilities, Residential care, Aged, Evaluation, Housing, Residential care facilities, Assisted living facilities, Senior citizens housing

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A strategic approach to service quality: a field study in a rural health care setting

Article Abstract:

A health clinic in Johnson County, TN is used as a subject in a study to determine the factors affecting customer service quality. The results indicate that the quality of health care is superior than health care availability. Cultural factors should be considered in providing quality services. Rural health service organizations must adopt a customer focused program using the total quality management philosophy.

Author: Yasin, Mahmoud M., Green, Ronald F.
Publisher: Haworth Press, Inc.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 1995
Health Care, Health Care and Social Assistance, HEALTH SERVICES, Management, Usage, Medical care, Quality management, Medical care quality, Customer service, Total quality management, Rural health services

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Subjects list: Research
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