Marketing-driven change management

Article Abstract:

Marketing leaders are well-positioned to manage change in the healthcare market. The Price Waterhouse Change Integration team noted that selling/marketing and communicating are two of the 10 fundamentals for managing transitions. Although marketers should expect to meet resistance from traditional leaders, they should also realize that their abilities to create synergistic relations, cross boundaries, and integrate, will be in high demand if they also have strong management skills.

Employment, Marketing executives

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Demographic change is faster than you think

Article Abstract:

The effect of demographic change on healthcare delivery is usually ignored because this change occurs so slowly. But three emerging US trends are exceptions to the rule: a dramatic rise in the 65-and-over population, a sharp rise in births, and a geographic realignment that will result in an 18% increase in the Pacific Coast population between 1990 and 2000. On a local level demographic change is occurring more rapidly, as the city of Omaha, NE, illustrates.

Demographic aspects

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Strategic marketing and communications audits

Article Abstract:

Cost pressures have forced healthcare providers to review their marketing and communication departments. Tips on conducting a successful audit are provided, posed as a series of questions. Do marketing and communications personnel understand company objectives? Do they understand their markets? How is successful marketing and communications measured? How well do marketing and communications personnel relate to physicians?

Quality management, Marketing communications

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