Touchy subjects: marketing a controversial product such as fetal tissue research requires sensitivity and finesse

Article Abstract:

Fetal tissue research and transplantation poses a marketing challenge for healthcare providers as formal channels for donating tissue are still virtually nonexistent, thanks to the prolife Reagan and Bush administrations. Educating the public, and women in particular, about the proven effectiveness of fetal tissue in treating diabetes and other serious diseases is crucial to creating an environment conducive to donation.

Specialized Health Care NEC, All Other Ambulatory Health Care Services, Fetal tissue transplantation

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Demarketing inappropriate health care consumption: Canada's prized health care system suffers from chronic overuse

Article Abstract:

A model for 'demarketing' healthcare services is presented, with the Canadian market in mind. The use of four deterrents, singly or in conjunction, is suggested. These include copayments, managed care, education and structured inconvenience. Canada suffers from overuse of its free healthcare system, with 71% of the $72.8 billion spent on healthcare in 1993 paid by the government.

Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors, Health Regulation NEC, Analysis, Canada, Social policy, Health care reform, Medical law

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Color makes a better message

Article Abstract:

Color can be used successful in healthcare marketing programs. Healthcare marketing personnel must consider the primary benefit of a new service and then which color will emphasize that benefit. Complex information can be imparted through color because of the emotional responses that are aroused. Color graphics can identify a brand, a service or a niche for a healthcare company.

Health Care and Social Assistance, HEALTH SERVICES, Medical & Health Services, Market Targeting & Approach, Usage, Medical care, Market strategy, Color in advertising, Color advertising

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