Vassar Brothers Hospital pitches its updated maternity wing with an appeal to the strong, modern woman

Article Abstract:

Vassar Brothers Hospital of Poughkeepsie, NY, launched a marketing campaign to promote its new maternity wing. The campaign's creative was created by advertising firm, Smith and jones MKTG/ADV/PR/i and included a 30-second television spot, 50-second radio spots and five supportvie print ads. In addition, the campaign invited people to tour the hospital's new maternity facility and offered expectant mothers a free CD-ROM that features month to month views of pregnancy, decsription of the birth team, a baby name finder, planning checklists and a link to other websites.

Advertising

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Integrated compaign for Alaska Regional promotes services and builds image

Article Abstract:

Anchorage, AK-based Alaska Regional Hospital has launched a multimedia campaign that touts its cancer treatment, emergency services and maternity center.

Marketing procedures, Television, Campaign Launched, Print Media, Alaska

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