Lines blurred between cause marketing, product endorsements

Article Abstract:

Medical associations should consider the possible repercussions before they decide to enter into an alliance with a corporate partner. The advantages of such partnerships include the ability to obtain needed financing to meet goals such as providing member services and promoting health messages. However, such access to financing can sometimes come with the price of the association's reputation if the alliance is not chosen wisely.

Professional Membership Assns, Management, Associations, Nonprofit organizations, Professional associations

---

Global connection: the AMA's reach extends to physicians, and patients, throughout the world

Article Abstract:

The American Medical Assn has found international involvement to be important since 1874. International activities have expanded as communications and travel advances have grown. The association was a founding member of the World Medical Assn after World War II. International priorities were established by the association's board of trustees in 1997.

Offices & clinics of medical doctors, Physicians & Surgeons, Offices of Physicians (except Mental Health Specialists), Medical Associations, Editorial, International aspects, History, International relations, American Medical Association, Exchanges, Literary and scientific, Literary and scientific exchanges, Medical societies

---

Similar abstracts:

• Abstracts: Find a common ground. Charting a course. Them and us: what doctors and nurses think of joint training
• Abstracts: The working wounded: strokes. The menopause: The working wounded
• Abstracts: Merger of N.Y. med schools unravels. Columbia deal collapse hurts Ohio Blues' image, viability. Managed care pressure may force merger of medical centers

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.