New FDA rules for advertising drugs on TV raise questions

Article Abstract:

The Food and Drug Administration has changed its policy and will allow prescription drug manufacturers to advertise on radio and television. The relaxation of former rules, however, does not come without certain safeguards, such as including a Web site address and a toll-free telephone number in ads so that consumers can get more information. Critics claim that these restrictions and others are not enough to keep drug makers from making misleading commercials.

Regulation and Administration of Communications, Electric, Gas, and Other Utilities, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Radio Advertising, Broadcast Regulation, Laws, regulations and rules, Television advertising, Broadcasting regulations, United States. Food and Drug Administration

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Idea of disease management isn't always tied to drug sales and promotions

Article Abstract:

Greenstone Healthcare Solutions develops disease management programs; but unlike other drug companies, Greenstone's programs and protocols are not designed to market the drugs made by its parent companies. Together with Lovelace Health Systems, Greenstone is developing protocols and programs for diabetes, depression, coronary artery revascularization and other medical conditions.

Services, Lovelace Health Systems Inc., Greenstone Healthcare Solutions

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