Tobacco firm asks researchers to provide their data

Article Abstract:

RJ Reynolds Tobacco Co has subpoenaed the records of medical researchers Paul M. Fischer and Joseph R. DiFranza in its defense of a lawsuit seeking to force Reynolds to put warning labels about the health hazards of smoking on all promotional items. Additionally, the company is considering subpoenaing a third researcher, John P. Pierce. All three have conducted studies of Reynolds' 'Old Joe Camel' character and its influence on children. The researchers regard the subpoenas as harassment.

Commercial nonphysical research, Cases, Testimony, Medical research personnel, Medical researchers, Fischer, Paul M., DiFranza, Joseph R., Pierce, John P.

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Surgeon general, AMA: snuff out 'Old Joe Camel.' (Antonia Novello; American Medical Association; R.J. Reynolds Tobacco's cartoon character)

Article Abstract:

U.S. Surgeon General Antonia Novello and AMA Executive VP James S. Todd called for a voluntary withdrawal of all promotional materials and advertising depicting R.J. Reynolds Tobacco Co's 'Old Joe Camel' cartoon character. In a Mar 9, 1992 news conference, Novello and Todd cited a study in which 30% of 3-year-olds and 90% of 6-year-olds correctly associated the character with cigarettes. The two argued that adolescents will buy products they learned to recognize as children.

Advertising agencies, Social aspects, Social policy, American Medical Association, Novello, Antonia C.

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Tobacco firm attacks JAMA ad studies

Article Abstract:

R.J. Reynolds Tobacco Co has launched a media counterattack against the Journal of the American Medical Association (JAMA) for its contention that Reynolds' Joe Camel advertising campaign appeals to children. Reynolds claims that the methods used in JAMA's three studies were flawed. However, JAMA stands by its studies which, due to the controversial nature of the topic, were given twice the conventional amount of peer review.

Research, JAMA, The Journal of the American Medical Association (Periodical)

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